The History of Social Media | Digital Trends (2023)

The History of Social Media | Digital Trends (1)

Long before it became the commercialized mass information and entertainment juggernaut it is today, long before it was accessible to the general public, and certainly many years before Al Gore claimed he “took the initiative in creating” it, the Internet – and its predecessors – were a focal point for social interactivity. Granted, computer networking was initially envisioned in the heyday of The Beatles as a military-centric command and control scheme. But as it expanded beyond just a privileged few hubs and nodes, so too did the idea that connected computers might also make a great forum for discussing mutual topics of interest, and perhaps even meeting or renewing acquaintances with other humans. In the 1970s, that process began in earnest.

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Mullets reigned supreme in the late ‘70s and early ‘80s; computers were a far rarer commodity. Machine languages were bewildering, and their potential seemingly limited. What’s more, this whole sitting-in-front-of-a-keyboard thing was so… isolationistic. Put all this together and you have a medium where only the most ardent enthusiasts and techno-babbling hobbyists dared tread. It was, in effect, a breeding ground for pocket-protector-wearing societal rejects, or nerds. Boring, reclusive nerds at that.

Yet it also was during this time, and with a parade of purportedly antisocial geeks at the helm, that the very gregarious notion of social networking would take its first steps towards becoming the omnipresent cultural phenomenon we know and love in 2014.

BBS, AOL and CompuServe: The Infant Years

“Put all this together and you have a medium where only the most ardent enthusiasts and techno-babbling hobbyists dared tread.”

It started with the BBS. Short for Bulletin Board System, these online meeting places were effectively independently-produced hunks of code that allowed users to communicate with a central system where they could download files or games (many times including pirated software) and post messages to other users. Accessed over telephone lines via a modem, BBSes were often run by hobbyists who carefully nurtured the social aspects and interest-specific nature of their projects – which, more often than not in those early days of computers, was technology-related. Moreover, long distance calling rates usually applied for out-of-towners, so many Bulletin Boards were locals-only affairs that in turn spurred local in-person gatherings. And voila, just like that, suddenly the antisocial had become social.

The BBS was no joke. Though the technology of the time restricted the flexibility of these systems, and the end-user’s experience, to text-only exchanges of data that crawled along at glacial speed, BBSes continued to gain popularity throughout the ‘80s and well into the ‘90s, when the Internet truly kicked into gear. Indeed, some services – such as Tom Jennings’ FidoNet – linked numerous BBSes together into worldwide computer networks that managed to survive the Internet revolution.

But there were also other avenues for social interaction long before the Internet exploded onto the mainstream consciousness. One such option was CompuServe, a service that began life in the 1970s as a business-oriented mainframe computer communication solution, but expanded into the public domain in the late 1980s.

CompuServe allowed members to share files and access news and events. But it also offered something few had ever experienced – true interaction. Not only could you send a message to your friend via a newfangled technology dubbed “e-mail” (granted, the concept of e-mail wasn’t exactly newfangled at the time, though widespread public access to it was). You could also join any of CompuServe’s thousands of discussion forums to yap with thousands of other members on virtually any important subject of the day. Those forums proved tremendously popular and paved the way for the modern iterations we know today.

But if there is a true precursor to today’s social networking sites, it was likely spawned under the AOL (America Online) umbrella. In many ways, and for many people, AOL was the Internet before the Internet, and its member-created communities (complete with searchable “Member Profiles,” in which users would list pertinent details about themselves), were arguably the service’s most fascinating, forward-thinking feature.

(Video) The History of Social Media

Yet there was no stopping the real Internet, and by the mid-1990s it was moving full bore. Yahoo had just set up shop, Amazon had just begun selling books, and the race to get a PC in every household was on. And, by 1995, the site that may have been the first to fulfill the modern definition of social networking was born.

The Internet Boom: Social Networking’s Adolescence

Though differing from many current social networking sites in that it asks not “Who can I connect with?” but rather, “Who can I connect with that was once a schoolmate of mine?” Classmates.com proved almost immediately that the idea of a virtual reunion was a good one. Early users could not create profiles, but they could locate long-lost grade school chums, menacing school bullies and maybe even that prom date they just couldn’t forget. It was a hit almost immediately, and even today the service boasts some 57 million registered accounts.

That same level of success can’t be said for SixDegrees.com. Sporting a name based on the theory somehow associated with actor Kevin Bacon that no person is separated by more than six degrees from another, the site sprung up in 1997 and was one of the very first to allow its users to create profiles, invite friends, organize groups, and surf other user profiles. Its founders worked the six degrees angle hard by encouraging members to bring more people into the fold. Unfortunately, this “encouragement” ultimately became a bit too pushy for many, and the site slowly devolved into a loose association of computer users and numerous complaints of spam-filled membership drives. SixDegrees.com folded completely just after the turn of the millennium.

Other sites of the era opted solely for niche, demographic-driven markets. One was AsianAvenue.com, founded in 1997. A product of Community Connect Inc., which itself was founded just one year prior in the New York apartment of former investment banker and the future Community Connect CEO, AsianAvenue.com was followed by BlackPlanet.com in 1999 and by the Hispanic-oriented MiGente.com in 2000. All three still exist today, with BlackPlanet.com in particular still enjoying tremendous success with more than eight million visitors per month.

Friendster, LinkedIn, MySpace and Facebook: The Biz Grows Up

In 2002, social networking hit really its stride with the launch of Friendster. Friendster used a degree of separation concept similar to that of the now-defunct SixDegrees.com, refined it into a routine dubbed the “Circle of Friends,” and promoted the idea that a rich online community can exist only between people who truly have common bonds. And it ensured there were plenty of ways to discover those bonds.

An interface that shared many of the same traits one would find at an online dating site certainly didn’t seem to hurt. Friendster CEO Jonathan Abrams even once referred to his creation as a dating site that isn’t about dating. Within a year after its launch, Friendster boasted more than three million registered users and a ton of investment interest. Unfortunately, the service has since seen more than its fair share of technical difficulties, questionable management decisions, and a resulting drop in its North American fortunes. Although briefly enjoying success in Indonesia and in the Philippines, Friendster has since abandoned social networking and now exists solely as an online gaming site.

Introduced just a year later in 2003, LinkedIn took a decidedly more serious, sober approach to the social networking phenomenon. Rather than being a mere playground for former classmates, teenagers, and cyberspace Don Juans, LinkedIn was, and still is, a networking resource for business people who want to connect with other professionals. In fact, LinkedIn contacts are referred to as “connections.” Today, LinkedIn boasts more than 297 million members.

MySpace also launched in 2003. Though it no longer resides upon the social networking throne in many English-speaking countries – that honor now belongs to Facebook just about everywhere – MySpace was once the perennial favorite. It did so by tempting the key young adult demographic with music, music videos, and a funky, feature-filled environment. It looked and felt hipper than major competitor Friendster right from the start, and it conducted a campaign of sorts in the early days to show alienated Friendster users just what they were missing. Over the years however, the number of casual Myspace users declined, and today the site exists now as a social networking site targeted to bands and musicians.

(Video) Beware of this LETHAL Social Media Trend

As expected, the ubiquitous Facebook now leads the global social networking pack. Founded, like many social networking sites, by university students who initially peddled their product to other university students, Facebook launched in 2004 as a Harvard-only exercise and remained a campus-oriented site for two full years before finally opening to the general public in 2006. Yet, even by that time, Facebook was considered big business. So much so that, by 2009, Silicon Valley bigwigs such as Paypal co-founder and billionaire Peter Thiel invested tens of millions of dollars just to see it flourish.

The secret of Facebook’s success — the site currently boasts more than 1.3 billion active users — is a subject of much debate. Some point to its ease of use, others to its multitude of easily-accessed features, and still others, to its memorable name. A highly targeted advertising model certainly doesn’t hurt, either, nor did financial injections such as the $60 million from noted Hong Kong tycoon Li Ka-shing in 2007. Regardless, there’s universal agreement on one thing: Facebook promotes both honesty and openness. It seems people really enjoy being themselves, and throwing that openness out there for all to see.

Pulling Ahead: How Facebook and Twitter won the Web

Facebook is king for a reason. It wasn’t just through luck that founder Mark Zuckerberg’s darling came to reign supreme over the social media kingdom. It was, in fact, a series of smart moves and innovative features that set the platform apart from the rest of the social media pack. First and foremost, the 2007 launch of the Facebook Platform was key to site’s success. The open API made it possible for third-party developers to create applications that work within Facebook itself. Almost immediately after being released, the platform gained a massive amount of attention. At one point in time, Facebook had hundreds of thousands of apps built on the platform, so many that Facebook launched the Facebook App Store to organize and display them all. Twitter, meanwhile, created its own API and enjoyed similar success as a result.

(Video) History Of Social Media In 90 seconds | CNBC

The other key to success was Facebook’s ubiquitous ‘Like’ button, which broke free from the bounds of the site and began appearing all over the Internet. Now you can ‘like’ or “tweet’ just about everything even when you’re not on Facebook or Twitter. Realizing the power of social networking, Google decided to launch their own social network (Google+) in 2007. It differed from Facebook and Twitter in that it wasn’t necessarily a full-featured networking site, but rather a social “layer” of the overall Google experience. Initially, Google generated a lot of buzz with the service’s Hangouts feature, which allowed users to enter live video chats with other online friends. At the time of launch, Facebook was scrambling to keep up by integrating a video chat feature of their own.

Within just four weeks, Google+ had garnered 25 million unique visitors, with as much as 540 million active monthly users as of June 2014. Regardless, the service definitely didn’t dethrone Zuckerberg’s behemoth, especially considering more than half of Google+ users have never even visited the service’s official site. It still arguably showed the world that there was still room for innovation and competition in the realm of social networking, though.

The Multi-platformed Self: The Rise of Mobile

Over the course of the past two years, “Fourth screen” technology — smartphones, tablets, etc.— has changed social networking and the way we communicate with one another entirely. What used to sit on ourdesks now conveniently fits in the palm of our hands, allowing us to effortlessly utilize functionality once reserved for multiple devices wherever we go.

Given the abrupt rise in mobile computing, it’s not surprising the most popularsocial media platforms of the past several years hinge on the capabilities of smartphones. Photo and video-sharing applications such asSnapchat and Instagram, the latter of whichhas now garnered a staggering20 billion images since the app’s initial inception in October 2010, exist almost entirely on mobile. The same goes with platforms such asFoursquare, an application in which users use their smartphones to check in to various locations aroundthe globe, and various matchmaking services. Tinder, for instance, currently boasts more than 10 million daily users, each of which swipes for potential partners based on their approximately in relation to their smartphone.

Mobile-based platforms also approach social networking in an entirely different fashion than their Web-based counterparts. Rather than offering a comprehensive social networking experience like the now-defunct Myspace and the struggling Google+, they instead specialize in a specific kind of interaction service that involves the sharing of public images (Instagram), the private sharing of images sharing (Snapchat), augmented reality (Foursquare), and location-based matchmaking (Tinder). People essentially use the various services in conjunction with other platforms to build a comprehensive, digital identity.

“People now exist on multiple platforms, and instead of fighting against this trend, larger companies are tapping into this new environment.”

Indeed social media companies no longer see the market as strictly zero-sum, or at least that’s what Zuckerberg continues to say in public. The registration process for hundreds of applications suchSnapchat, Instagram, Foursquare, and Tinder can be completed usingalready-existing Facebook, Gmail, or Twitter accounts. Furthermore, a number of platforms allow users to simultaneously post content usingseveral platforms at once. Again, people now exist on multiple platforms, and instead of fighting against this trend, larger companies are tapping into this new environment.

Virtual Reality and Augmented Reality: The Future of Social Networking

In March 2014, Facebook acquired Oculus VR, a company on the cusp of mass producing virtual-reality headsets. Upon sealing the deal, Zuckerberg commented regarding the communication potential for the platform, highlighting the slew of potentialuses for the virtual technology when it comes to academics, viewing live events, and consulting with doctors face-to-face. However, Facebook has taken a hands-off approach in its management of Oculus VR, allowing the company to continuefocusing predominately on gaming applications while other parties — i.e. the Pentagon — quietly look intousing virtual reality headsets for military purposes. Anumber of medical experts have even begun using virtual reality to treat anxiety, combat-induced P.T.S.D., and other pronounced mental illnesses.Adult entertainment, meanwhile, has invested in virtual reality for years.

To simplify my point, it appears a good deal of people havehigh hopes that virtual reality will become the next blockbuster computing platform. The technology already exists, and with the consumer version of the Oculus Rift VR headset slated to go on sale inlate 2014 for under $300, the potential for widespread adoption of virtual reality has never been greater. At the very least, the Rift’s success or failure in the market will shape Facebook’s approach toward incorporating virtual reality. Note that augmented reality differs from virtual reality in that it applies digital interaction to the real world insteadof creatingan audio-visual experience from scratch.In terms of social networking, augmented reality offers a number of possibilities. For instance, people could share their name, interests, relationship status, and mutual friends all within adigital sphere.

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Believe it or not, augmented reality already exists in apps like Yelp and Google Ingress.Smartphones are more than capable of delivering augmented reality, and as one might expect, the technology is the entire concept drivingGoogle Glass’ digital integration with the real world.Google’s deliberate decision to sell Glass at an inflated price of $1,500, however,is likelymeant to exclude the general public while the tech giant and a selective group of consumers — aka “explorers” work to hammer out the device’s flaws.The day Google lowers the price of Glass to its estimated production cost of $150 marks the day when widespread adoption of augmented reality, including augmented reality in social networking, becomes a greater possibility. Until then, there’s always Snapchat and the overuse of hashtags in just about everything we do.

The bid for originality: Facebook and Twitter bet big on video and livestreaming

Fueled by the rise of third-party apps, social media giants were forced to take note of the video format by 2012. But not before that same format, in a different guise, had laid waste to any form of originality on their respective services.

A spending spree followed. Within the span of just a couple of years, several major buyouts —and failed acquisition attempts — took place within the sector. In 2012, Twitterpurchased video-looping platform, Vine. Later that same year, Facebook bought Instagram, which would eventually introduce video-sharing into its own appapp to great success. Then in 2013, Facebook made its infamous bid for Snapchat, which was turned down by the makers of the ephemeral messaging app.

The History of Social Media | Digital Trends (12)

Meanwhile, the video-shaped void on Facebook and Twitter had been filled by new media companies that were experts in the art of viral content (i.e. BuzzFeed, 9GAG, Mashable). An earlier source had been YouTube, which had heralded the dawn of the internet celebrity with its homegrown roster of creators. Despite their popularity, however, viral videos posed more complications for social media giants than they did opportunities.

Left to operate independently, both Instagram and Vine proved to be solid investments. Their respective owners, however, were still facing the same issue. By 2015, Twitter was being labelled as “inaccessible” due to its flat growth in user numbers. Facebook, on the other hand, saw its users sharing less personal information. Instead of original posts, Facebook news feeds and Twitter timelines became bloated with viral videos, memes, GIFs, and clickbait articles — making them harder to navigate in the process. As in the past, the perceived solution came from an existing product, which ended up paying the ultimate price for its abrupt rise.

Having dominated the conversation at the 2015 SXSW Interactive festival, livestreaming app Meerkat caught the attention of Twitter. Capitalizing on what it viewed as an emerging trend, Twitter bought rival livestreaming app Periscope just a few months later. It has since integrated Periscope streams into its main platform, in an attempt to further popularize the app. Fast forward a few months to the end of 2015, and Facebook inevitably followed suit with thelaunch of Live Video. Overshadowed by its rivals, Meerkat quicklyquickly abandoned livestreaming altogether.

The History of Social Media | Digital Trends (13)

It is easy to see the attraction live broadcasts hold for social networks. Like viral videos, livestreams have the unique benefit of making viewers feel like they are ‘in the moment.’ A popular livestream has a snowball effect and, in turn, can quickly become a trending topic. Like the immediacy offered by Snapchat, the format can transform the mundane into the unmissable. Best of all, it allows social networks to lay claim to something original, which now autoplays on its flagship platform.

The integration of the livestream on Twitter and Facebook has also made the two companies more open to striking broadcast deals with third-parties. In turn, having seen the success that BuzzFeed and its counterparts have had with video, both traditional and new media companies have been quick to embrace Periscope and Facebook Live.

(Video) Social Media Trends: For 2022-2023 and Beyond

Nowhere is this theory better evidenced than Twitter’srecent deal to livestream NFL games. This compromise on the part of the social media giants comes in the wake of the realization that they can no longer be relegated to the second, third, or fourth screen. They have to be the main attraction by showcasing viral, trending, or popular visual media — whether original or not — in real-time, fueling interaction and reaction in the process.

This article was originally published on August 5, 2014, and updated on May 4, 2016,by Saqib Shahto reflect the widespread adoption of video-sharing platforms and livestreaming.

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FAQs

What is the history of social media? ›

The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that's still popular today.

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What are the current trends on social media? ›

Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them.

How does social media help spread information? ›

Information appears based on the social media user friends sharing the information; or by who the user chooses to receive information from. Truthful or un-truthful information appears on the social media user news feed with or without consent of the user.

What is the first main advantage of the social media? ›

1:- Connectivity – The first and main advantage of the social media is connectivity. People from anywhere can connect with anyone.

What is the role of social media in the life of the youth today? ›

Social media benefits

Social media allows teens to create online identities, communicate with others and build social networks. These networks can provide teens with valuable support, especially helping those who experience exclusion or have disabilities or chronic illnesses.

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Why trends is important to our daily life? ›

By keeping up with trends, you'll constantly be learning; new tools, new events to participate in, new ways to be efficient. This will give you a wider variety of things to work with- therefore, you will be able to experiment with more things and use them to generate new ideas.

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The purpose of conducting a trends analysis is to see what's likely to happen before it happens so you can avoid potential dangers and take advantage of potential opportunities.

Why is it important to stay on top of digital trends? ›

Keeping on top of marketing trends is essential if you want to stay ahead of the competition. Continually identifying new trends can maintain your digital marketing strategy in order to be relevant and effective.

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What is trend short answer? ›

A trend is a change or development towards something new or different.

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Why social media is the new trend in communication? ›

The importance of social media in communication is a constant topic of discussion. Online communication has brought information to people and audiences that previously could not be reached. It has increased awareness among people about what is happening in other parts of the world.

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What is the history of trend? ›

The concept of trend in its original meaning has been used as a description for a turn or twist and was first used by economists and statisticians to describe an orientation in a curve; so that a rising curve from a data set was equal to a positive trend.

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What are the benefits of social media for individuals? ›

Social networking services can help young people develop their interests and find other people who share the same interests. They can help introduce young people to new things and ideas, and deepen appreciation of existing interests.

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What are the main effects of social media? ›

The more time spent on social media can lead to cyberbullying, social anxiety, depression, and exposure to content that is not age appropriate. Social Media is addicting. When you're playing a game or accomplishing a task, you seek to do it as well as you can.

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How does social media help connect people? ›

Instead of broadcasting information to an audience, social media enables us to connect and converse. This is a medium in which traditional approaches to "telling" people won't work or be accepted. Certainly, we can inform people about events, programs and news, but that is just part of how these tools are used.

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How has social media changed the world positively? ›

Young people discovered social media first. But now also adults can't imagine life without social media. It became our way of communication, branding ourselves through online personas, building online communities and just spending free time.

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Is social media good for society? ›

The truth is that social media can also be beneficial for society. It can help individuals connect and deepen their relationships. Social media also encourages students to learn and grow. And it can empower businesses to build their audiences and boost their bottom line.

Does social media have positive impact in the society discuss? ›

Positive Effects of Social Media on Health

Sharing of Doctors prescriptions to friends, relatives and colleagues. Consulting Doctors online anywhere and anytime. Sharing Suggestions among friends, relatives and colleagues about various diseases and its symptoms. Access to information in developing regions.

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How social media can influence students learning and promote positive change? ›

Motivate Online Learning

With the use of social media platforms in school, the students get motivated and fostered to learn. Educational videos on YouTube, easy access to e-books, online notes, and learning via video calls are major aspects that contribute to educational development.

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What are the advantages of social media to students? ›

Social media plays an important role in every student's life. It is often easier and more convenient to access information, provide information and communicate via social media. Tutors and students can be connected to each other and can make good use of these platforms for the benefit of their learning and teaching.

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What is digital media and its benefits? ›

All in all, digital media refers to any media that can be accessed through digital devices such as computers, tablets, smartphones, and so on. Digital media has many advantages over traditional media like print media. It is more interactive, it is more engaging, and it is more accessible.

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How is digital media useful? ›

Digital media has also enhanced information sharing across the world, giving people much greater access to facts, figures, statistics, and similar, allowing that information to circulate much faster.

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How digital media affect culture and society? ›

Digital technologies like social media have allowed us to communicate and share in real time around the globe and across traditional cultural boundaries. The digital divide, however, may in fact create an even greater separation between cultures that are connected from those that are not.

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How social media makes our life better or worse? ›

Some people get confident by Social Media, sharing their life and positivity influence people better way. Some people find a new friend on Social Media and have fun in communication. Social Media gave us the freedom of speech, sharing our own thoughts, or emotions, sometimes give a big impact on individuals.

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What is the advantages and disadvantages of social media? ›

Top 10 Advantages and Disadvantages of Social Media

Pros of Social Media	Cons of Social Media
People Can Connect Through Social Media	Reduces Face-to-face Communication Skills
Good Source of Up-to-Date Information	Fake News
Social Media Is Beneficial to Education	People's Addiction to Social Media

7 more rows

14 Jun 2022

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Who started social media and why? ›

The First Social Networks

Six Degrees founder Andrew Weinreich, sometimes referred to as the father of social networking, created his platform to help people connect with people they didn't know (yet).

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When did social media first start? ›

Probably the first recognizable social media site, in the format we know today, was Six Degrees – a platform created in 1997 that enabled users to upload a profile and make friends with other users.

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What was the first social media? ›

May 1997: Six Degrees

Six Degrees is widely considered to be the very first social networking site. Founded by Andrew Weinreich in May 1996, the site launched the following year and combined popular features such as profiles, friends lists and school affiliations in one service.

What is original social media? ›

In the world of digital marketing, the term “original content” simply refers to content that is unique in that it's never before been published online in precisely that way. Original content can take many forms, including videos and written material like articles or blog posts.

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Why social media become popular? ›

So then, what do users say is their primary reason for using social media? According to a recent survey, the biggest reason people use social media is to keep in touch with their friends and family. As many as 47 percent of internet users list this as one of their top uses of social media.

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How is social media impacting society? ›

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How popular is social media? ›

How many people use social media? Social media usage is one of the most popular online activities. In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.

How did social media change the world? ›

It's been able to provide a source of entertainment and shopping, and many businesses have even found it useful for promotion and marketing. At this point, social media has had such a huge impact on society that it seems like people couldn't live without it.

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How people use social media? ›

Social media allows individuals to keep in touch with friends and extended family. Some people will use various social media applications to network and find career opportunities, connect with people across the globe with like-minded interests, and share their own thoughts, feelings, and insights online.

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How social media has connected the world? ›

Through social media, users can communicate to each other. At the same time, they can communicate with sharing pictures or images or voice messages.

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What is a fact about social media? ›

One of the mind-blowing facts about social media is that; there are nearly 3.5billion active social media users, and every 6.4 seconds a new account has been created. Every user has an average of 7.6 social media accounts. They spend around 142 minutes on social media every single day.

The History of Social Media | Digital Trends (2023)

BBS, AOL and CompuServe: The Infant Years

The Internet Boom: Social Networking’s Adolescence

Friendster, LinkedIn, MySpace and Facebook: The Biz Grows Up

Pulling Ahead: How Facebook and Twitter won the Web

The Multi-platformed Self: The Rise of Mobile

Virtual Reality and Augmented Reality: The Future of Social Networking

The bid for originality: Facebook and Twitter bet big on video and livestreaming

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FAQs

What is the history of social media? ›

How does social media help spread information? ›

What is the role of social media in the life of the youth today? ›

How has social media changed the world positively? ›

Who started social media and why? ›

What is a fact about social media? ›

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